Thinking

Brand Strategy, Strategy, Tourism

QUO creates unified brand strategy for Quang Nam province

QUO has been appointed by the UNESCO office in Hanoi to develop a brand strategy and visual identity tools for Quang Nam province, Vietnam.On the 22nd November, QUO led a key destination branding workshop in Hoi An, attended by representatives f... More

November 28, 2012 by David Robinson

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Digital, Tourism

Hospitality and the iPad bandwagon

It’s no secret that technology is an ever-present, ever-changing part of our daily lives. A tech friend of mine once told me that in the time it takes you to buy a new computer or gadget and plug it in at home, it will already be out of date. ... More

June 24, 2012 by Ana Lopez

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Tourism

Flooded with mistakes

The biggest threat to Thailand’s tourism industry right now is not the encroaching flood waters that may or may not ‘inundate’ (a word used far too much by the local English language press at the moment) the city centre, but the she... More

November 08, 2011 by Catherine Monthienvichienchai

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Strategy, Tourism

Thailand too reliant on mass tourism

On March 2, the Thai Prime Minister Abhisit Vejjajiva told his country's travel industry leaders at the 'Thai Tourism in the Next Decade' forum that the country needs to focus more on quality tourism. To me that means we need to attract higher yield... More

March 11, 2011 by David Keen

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Tourism

The world in action - in few square kilometres

In my past 15 years, I have had the opportunity to join several travel shows around the world. But they were all “human size”. From 10 to 12 March I went for the first time to ITB in Berlin. Several companies have tried to build theme par... More

March 16, 2010 by Fabrice Burtin

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Tourism

Tourism & Authenticity

Mmmmmmm SPAM! Most 'indigenous' experiences in the travel industry are canned ham. Chopped up from the dregs, reconstituted, moulded into shape, injected with some artificial colour, and VOILA! Authentic Thailand. This questionable authenticity h... More

June 01, 2009 by Ron Edwards

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