Widening its reach: Texas Tourism looks to Asia for growth
Texas Tourism came to QUO at the end of 2011 in need of a stronger media presence in Asia. QUO quickly identified Japan and China as having the most potential for outbound tourism to the US and selected a range of online and offline publications in the two markets that offered the best returns. The campaign is running from June to September 2012 to take advantage of the busy summer season.
On the back of the 2012 campaign, QUO has now started planning a campaign for 2013, with a number of new markets being considered in addition to Japan and China.