Double-Six

Bold Play: QUO recast Bali’s Double-Six as an upscale hotel offering

QUO has transformed a Southeast Asian iconoclast – The Double-Six, Seminyak – into a smart beachside hotel offering. With a bold new brand strategy, corporate and visual identity, video, and website, QUO is breathing new life into the 25-year-old Seminyak-based brand.

The new Double-Six Seminyak – slated to open in November 2013 – is bold, uninhibited, and defies convention. QUO’s brand strategy repositions the pioneering Double-Six brand as a rebellious yet sophisticated newcomer on the Balinese hospitality scene.

www.double-six.com

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