Dusit Thani Maldives
With expertise in Thailand and the Maldives, QUO was the perfect partner for Thai hospitality brand Dusit Thani as it prepared to launch its first property in the Maldives.
QUO recognized the need to preserve a sense of Dusit’s Thai heritage, while also ensuring it blended into the very different environment and culture of the Maldives. The result was a resort brand positioning that captured the very best of Thailand and its famed hospitality – its graceful service, attention to detail, enriching experiences, intricate designs and textures, and carefully wove them into the unique setting of the Maldives – its vibrant colours, brilliant beauty and distinct traditions.
Encapsulated in the brand essence “Thai grace on a Maldivian canvas”, QUO’s brand culture set the tone for a variety of marketing and sales material, including brand video, factsheet and advertising.