ONYX Hospitality Group

A solid past. A brighter future.

With expansion plans underway, leading Thai hotel operator Amari came to QUO Keen looking for a new and distinct brand for its hospitality management company. The result was ONYX – a bold new identity, combining East-West expertise to create a vision with partnership, passion and performance at its core. Under the umbrella of ONYX, the newly revitalised Amari hotel brand was joined by luxury brand Saffron, and select-services offering OZO.

CD cover and CD

Visual identity guidelines