Las Vegas Conventions & Visitors Association (LVCVA)
Las Vegas Conventions & Visitors Association (LVCVA) has affirmed its commitment to the outbound Indian tourism market by selecting QUO India, based in New Delhi, to strengthen their presence in India through a comprehensive PR outreach.
“We are proud and delighted to be undertaking the PR remit for a destination as full of fun as Las Vegas,” said QUO Managing Partner, Caroline Rowe. “As the ‘entertainment capital of the world’, we will have no end of exciting stories to work on together with the media.”
Las Vegas has welcomed more international visitors in the last couple years than ever before and predicts the trend will continue. Currently, 15-18 percent of annual travellers to Las Vegas are international, which equates to about 6.5 million visitors generating 27 percent of the destination’s total annual tourism revenue.
“We are committed to India as a potential area of great growth for Las Vegas,” said Cathy Tull, LVCVA Senior Vice President of Marketing, on announcing the appointment. “As a destination for the Indian tourist, Las Vegas has something for everyone and holds limitless possibilities for entertainment, culture, music, culinary interests and adventure.”