It’s all in the curve – a modern twist for an industry stalwart
Twenty-two years ago, HICAP (Hotel Investment Conference Asia Pacific) began as an answer to Asia's evolving hospitality industry and is now a yearly stomping ground for the region's biggest players and executives. A forum of exploration, exchange, and opportunity, HICAP came to QUO Keen in need of a revamp to better reflect their forward-thinking vision. QUO Keen developed a modern visual identity inspired by the curving lines of Asian letterforms, perfectly reflecting HICAP’s high-powered, contemporary image.
Visual identity design guidelines
Signage and badge