A fresh addition to the mid-tier hotel industry in India, Nidra, on the cusp of expansion,
came to QUO India in need of brave identity to distinguish itself from the rest. Ignited by
the modern rhythms of a rapidly developing country, QUO India created a Brand Culture
and dynamic design elements driven by success for Nidra’s newest property in New Delhi.
Maximizing on Nidra’s selling points – affordability, convenience, and personality, to name
just a few – QUO India illuminated Nidra’s unique style and forward-thinking identity, which
will be rolled out to the entire collection and properties to come.
Hotel internal signage
CD sleeve and disc
Visual identity guidelines