Thinking

Brand Strategy, Press Releases

QUO Calls for Change in Perception of Brand Thailand

BANGKOK, 2 February 2012 – A leading tourism brand strategist based in Bangkok has called for a "structural" change in the perception of brand Thailand. A new brand should better reflect the warmth and humility of Thai people, he said.  A... More

February 02, 2012 by David Keen

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Creative

Thank you for the inspiration to design for a better tomorrow.

Steve Jobs, 1955-2011 ... More

October 06, 2011 by David Keen

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Brand Strategy

Evolution

I am very proud to announce that KEEN has now evolved to QUO Keen. QUO is a new entity focusing on tourism and hospitality. KEEN is merging its 15 years of history with the London-based, destination marketing and communications age... More

October 04, 2011 by David Keen

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Strategy, Tourism

Thailand too reliant on mass tourism

On March 2, the Thai Prime Minister Abhisit Vejjajiva told his country's travel industry leaders at the 'Thai Tourism in the Next Decade' forum that the country needs to focus more on quality tourism. To me that means we need to attract higher yield... More

March 11, 2011 by David Keen

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Brand Strategy

The proliferation of brands in South Asia

Nirvana. The recent growth of the hotel business in India, Maldives and Sri Lanka is set to eclipse anything Asia has seen. China is of course seeing its own growth, but this has resulted in a market brimming with dull, non-descript international cha... More

April 20, 2010 by David Keen

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