Thinking

Brand Strategy, Digital, Mobile, Strategy, Tourism

THE HIGH COST OF HIGH TECH

AND EVEN HIGHER COST OF UNDERWHELMING YOUR GUESTS WITH DATED TECHNOLOGY.    CHECKING into a hotel, the staff at the desk informed me that the minibar was ‘pressure-sensitive’, so if you took something ou... More

June 03, 2014 by Anthony Green

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Digital, Mobile, Strategy

5 Myths about Mobile Solutions

Mobile is a huge part of life nowadays. The stats all point to a huge increase in mobile usage, and our own experience as users shows how much it has grown to dominate our online behaviour. So it's natural for business people to focus on what they ca... More

May 28, 2013 by Anthony Green

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Digital, Mobile, Social Media, Strategy

Hotel Website Design Trends 2012/13

A review of 2012, with a look forward to what 2013 has in store Fullscreen images Fullscreen images have really come into focus in the past year or so. This is because the public in general now have faster internet connections. This, combined with ... More

February 04, 2013 by Anthony Green

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Digital

Welcome, 2013. One word. Mobile.

It's time for all of us to think about how mobile affects our businesses. If you don't have a mobile site now, then you need to call up your developer, talk to your tech team, and make it happen. On the 50 or so sites that we're currently tracking,... More

January 22, 2013 by Anthony Green

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Digital

Hotel website translation - lessons learned

We've done a lot of hotel websites in different languages, but a recent rollout of four additional languages for a chain of hotels made me think that it was time to revisit the advice i'd given before and give a few additional gotchas. 1. Size of te... More

October 02, 2011 by Anthony Green

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Social Media

Serviced apartments Asia panel discussion on social media

This week i had the privilege to speak on a panel at Serviced Apartments Asia in Singapore. This conference brings together the owners and operators from around Asia Pacific to share best practices, trends, and other practical advice on how to improve business performance in the serviced apartment sector. The panel discussed the effectiveness of social media to improve marketing and operations.

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September 19, 2010 by Anthony Green

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Digital, Mobile

Emails for mobile: Are you ignoring 20% of your users?

I was looking through some email newsletter stats for some of our clients yesterday, and one thing surprised -- no, make that shocked -- me. The number of people reading emails on mobile phones was far, far more than i expected.Looking at a hotel cli... More

August 02, 2010 by Anthony Green

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Strategy

Who are your best customers, technically speaking?

Recently, I chewed over the web booking stats for some of our clients. Taking 45 properties in 8 countries in Asia Pacific, I broke down the numbers over the 6 million visitors and 66,000 bookings to see if I could discover anything about the trends ... More

June 28, 2010 by Anthony Green

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Digital, Mobile

Mobile and iPhone development for hospitality

Everyone loves their smartphone, whether it's a BlackBerry, iPhone or Android. The size of the market (172 million smartphones sold in 2009), the amount of time people spend on these things, as well as the realisation that mobile internet is a new ba... More

March 10, 2010 by Anthony Green

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