Thinking

Digital, Mobile, Social Media, Strategy

Hotel Website Design Trends 2012/13

A review of 2012, with a look forward to what 2013 has in store Fullscreen images Fullscreen images have really come into focus in the past year or so. This is because the public in general now have faster internet connections. This, combined with ... More

February 04, 2013 by Anthony Green

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Brand Strategy, Strategy, Tourism

QUO creates unified brand strategy for Quang Nam province

QUO has been appointed by the UNESCO office in Hanoi to develop a brand strategy and visual identity tools for Quang Nam province, Vietnam.On the 22nd November, QUO led a key destination branding workshop in Hoi An, attended by representatives f... More

November 28, 2012 by David Robinson

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Strategy, Tourism

Thailand too reliant on mass tourism

On March 2, the Thai Prime Minister Abhisit Vejjajiva told his country's travel industry leaders at the 'Thai Tourism in the Next Decade' forum that the country needs to focus more on quality tourism. To me that means we need to attract higher yield... More

March 11, 2011 by David Keen

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Brand Strategy, Strategy

Nation branding: The growing mantra

Can nations be equated with brands? Can countries be promoted like Coca-Cola or Nike? Yes, says renowned British brand guru Simon Anholt who first coined the term ‘’nation brand’’ a decade ago. Anholt argues that places and re... More

October 21, 2010 by Brijesh Khemlani

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Strategy

Who are your best customers, technically speaking?

Recently, I chewed over the web booking stats for some of our clients. Taking 45 properties in 8 countries in Asia Pacific, I broke down the numbers over the 6 million visitors and 66,000 bookings to see if I could discover anything about the trends ... More

June 28, 2010 by Anthony Green

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