Thinking

Idea

Go on, overstay!

Turning the hotel industry on its head.  Imagine if you only had to check out when the next guest checked in.  That's what the Art Series Hotel Group in Melbourne is offering this summer.  Simply ring down to the front desk on the day... More

December 18, 2012 by David Robinson

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Idea

Creating paradise

On the Editorial Team, I deal with words. How they're spelled, what they mean, if "sweeping blue vistas" properly conveys what it's like to look out at the lulling waves of the South China Sea from a private balcony. It is difficult to describe perf... More

November 08, 2011 by Emma Rosenberg

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Idea

Foiled by spellcheck (or, in praise of the proofreader)

We've all had it happen. Academics. Students. Journalists. Novelists. And yes, destination branding copywriters – we especially feel your pain. You run that final spellcheck on your document, and it saves the day by cleaning up those typos tha... More

November 17, 2009 by Cody Griggers

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Idea

The beauty of a billboard

Fiercely proud of their skyline, the NY Times printed this interesting article on banning billboards on the Long Island expressway. The title “Free Speech vs. Beauty” got me thinking about the conflict between advertising and aesthetics ... More

September 14, 2009 by Caroline Loevner

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Idea

String theory

It began with string. Sturdy, unassuming white string, the kind of string that ties up brown paper packages and conducts important conversations between tin cans. As I puzzled over the latest Brand DNA at my desk on Monday, I began to notice the stri... More

January 15, 2009 by Amelia Salyers

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